This week (11/24/08 through 11/30/08) on Work Matters my guests and I explore the questions, "Will your customers stay loyal during tough economic time?" and "How do you generate positive word-of-mouth marketing that brings customers to your door?"

My first customer expert, Debra Schmidt, is the author of the "Building Customer Loyalty from the Inside Out." We talk about the process and benefits of building customer loyalty.

I then talk to Donna Cutting, who is also a customer expert. Donna, the author of "The Celebrity Experience: Insider Secrets of Red Carpet Service" and I discuss how businesses can turn their customers into adoring fans. I think you'll enjoy the show.

As an additional resource, I recommend my latest book "Hitting Your Stride."

Let me know what you think of the show! Contact me with any questions or comments at workmatters@nanrussell.com